THE TOP variant of the Ford’s Ranger pickup lineup here has reached a sales milestone of 10,000 units just two years since its launch.
“This huge success for the Ranger Raptor is a testament to its consistent and growing popularity in the Philippines,” said Ford Philippines Managing Director PK Umashankar. “We thank our over 10,000 customers for choosing the Ranger Raptor and for being part of the growing community of performance pickup enthusiasts in the country.”
The Ranger Raptor accounted for over 40% of total Ranger sales in the Philippines in 2019. Regionally, the Philippines has become the leading contributor to total Ranger Raptor sales across ASEAN markets with a 64% share and across Ford’s International Markets Group with a 37% market share over the past two years.
The Ford Ranger Raptor has dominated the midsize pickup segment all thanks to its extraordinary approach as complemented by the rugged looks and esteemed capability. Two years after its local launch, the brand’s mighty Goliath marks 10,000 customers this month. Quite of a milestone for the blue oval badge, therefore signifying its strong foothold in the local pickup market.
Back in 2019, the Ranger Raptor rendered over 40% share of total Ranger sales in the Philippines. In regional context, the Philippines has become the leading contributor of total Ranger Raptor sales across ASEAN markets. Notably, the total share equates at 64%, while other international markets rendered a 37% market share over the past two years.