The Ford Ranger Raptor has dominated the midsize pickup segment all thanks to its extraordinary approach as complemented by the rugged looks and esteemed capability. Two years after its local launch, the brand’s mighty Goliath marks 10,000 customers this month. Quite of a milestone for the blue oval badge, therefore signifying its strong foothold in the local pickup market.
Back in 2019, the Ranger Raptor rendered over 40% share of total Ranger sales in the Philippines. In regional context, the Philippines has become the leading contributor of total Ranger Raptor sales across ASEAN markets. Notably, the total share equates at 64%, while other international markets rendered a 37% market share over the past two years.