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High Five 192 Add to collection
Co-founder and executive producer at Alt.vfx, Takeshi Takada, shares five truly memorable campaigns from the AUNZ region that he considers immortal
The title of Immortal - in this business - is one that is hard-earned. So many different things need to come together in the right way for a piece of work to rise above the rest and remain in the public consciousness long after the campaign has ended. Australia and New Zealand has a wealth of amazing creatives working in the industry, and it’s always hard to choose your favourite among such a crowded field of excellent people with great ideas and skills. Over the years, our region has created some truly memorable campaigns, executions and TVCs, but only a select few really deserve the title of immortal . For me, I always come at the question with craft in mind, and I really love the bravery of unleashing new technology and new solutions to the work, creating a visual execution that pushes the boundari