External Agencies Have Been "Overvalued For So Long": Inside The Inaugural In-House Agency Summit bandt.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bandt.com.au Daily Mail and Mail on Sunday newspapers.
Smooth, speedy digital experiences are now expected by Australian consumers, meaning that brands must find ways to be truly memorable in order to stand out, Gabey Goh, WARC’s Asia Editor, argues in this introduction to a new, expanded APAC Spotlight series.
As Australian marketers seek to maximise digital growth, the challenge is less about enabling seamless purchases and achieving a meaningful degree of personalisation – both of which are now table stakes – and more about standing out at a time when most companies are deploying similar tools and tactics.
How brands can succeed in this endeavour is the focus of this first instalment in a new, extended APAC Spotlight series that offers advice from client-side marketers and best practices from researchers and agency leaders who are at the cutting edge of the latest digital trends.