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British Muslims praise Tesco Eid advert

LONDON: UK supermarket chain Tesco has released a new advert to mark Eid celebrations, and has been praised for shining a spotlight on the country’s Muslim community during the holy month of Ramadan. About 4 million Muslims across Britain are set to mark the occasion for the end of Ramadan. The 30-second advert, titled “Alia’s ‘worth the wait’ samosas,” features a British ....

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BBH Dublin Rolls Out New Food Love Stories Campaign for Tesco Ireland

BBH Dublin Rolls Out New Food Love Stories Campaign for Tesco Ireland
adworld.ie - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adworld.ie Daily Mail and Mail on Sunday newspapers.

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The 10 most powerful women in food, drink and grocery

The 10 most powerful women in food, drink and grocery
thegrocer.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thegrocer.co.uk Daily Mail and Mail on Sunday newspapers.

United Kingdom , City Of , Comunidad Autonoma De Cataluna , Dave Lewis , Sharon Graham , Roger Whiteside , Sol Daurella , Chris Forbes , Michael Gove , Allan Leighton , Shirine Khoury Haq , Tamsin Cooper , Henry Dimbleby , Cola Amatil , Sharon White , Ken Murphy , Roisin Currie , John Lewis , Alessandra Bellini , Steve Murrells , Mel Smith , Dame Sharon White , Julie Chen , Jo Whitfield , Marks Spencer , Preta Manger ,

Effective channel integration: Right place, right time, right message

Sumegha Rao considers how brands including Tesco, Churchill and NHS England harnessed the power of disruption, innovation and unexpectedness to truly stand out.
It is estimated that an average person is likely to encounter between 6,000 and 10,000 ads every day.
In a crowded, vociferous environment in which brands are out-shouting each other, what does it take for a brand to reach more consumers, grab their attention and get them to consider the products and services on offer? To most, the answer is simple – channel integration.
However, channel integration in itself is just part of the answer.
This is where the concept of receptivity comes in. To make channel integration effective, the brand has to engage consumers at touchpoints where they are most responsive to brand messages, and are likely to act on it positively. If you connect the dots of receptivity across all your touchpoints, channel integration will be seamless and will make it easy for consumers to en ....

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