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Wunderman Thompson, Singapore has launched this latest campaign for Lux titled 'Shut Up, Sexism', which enables your virtual assistant to speak up against everyday sexism. Most virtual assistants tend to have female names and voices and they face abuse every day. But they can't fight back and their ....
Sumegha Rao considers how brands including Tesco, Churchill and NHS England harnessed the power of disruption, innovation and unexpectedness to truly stand out. It is estimated that an average person is likely to encounter between 6,000 and 10,000 ads every day. In a crowded, vociferous environment in which brands are out-shouting each other, what does it take for a brand to reach more consumers, grab their attention and get them to consider the products and services on offer? To most, the answer is simple – channel integration. However, channel integration in itself is just part of the answer. This is where the concept of receptivity comes in. To make channel integration effective, the brand has to engage consumers at touchpoints where they are most responsive to brand messages, and are likely to act on it positively. If you connect the dots of receptivity across all your touchpoints, channel integration will be seamless and will make it easy for consumers to en ....