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A new era of media planning and buying

WPP’s Consumer Equality Equation report shines a light on consumer inequality and the need for brands to understand and take action. In the final of a four-part series, we look at how the industry must change its approach to media planning and buying to better reach people from minority ethnic groups ....

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British Muslims praise Tesco Eid advert

LONDON: UK supermarket chain Tesco has released a new advert to mark Eid celebrations, and has been praised for shining a spotlight on the country’s Muslim community during the holy month of Ramadan. About 4 million Muslims across Britain are set to mark the occasion for the end of Ramadan. The 30-second advert, titled “Alia’s ‘worth the wait’ samosas,” features a British ....

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Having Muslim Representation Across The Team Was Vital When Making Tesco's Ramadan Ad

BBH executive creative director Helen Rhodes and Asad Dhunna, founder of inclusion consultancy The Unmistakables, talk us through the level of detail that went into accurately reflecting the Iftar experience for Tesco’s ‘Together this Ramadan’ campaign. ....

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Why Every Little Detail Mattered For Tesco's First Ramadan Campaign

BBH executive creative director Helen Rhodes and Asad Dhunna, founder of inclusion consultancy The Unmistakables, talk us through the considerations that went into accurately reflecting the Iftar experience for Tesco’s ‘Together this Ramadan’ campaign. ....

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