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Modern Campus Accelerating Growth with Senior Vice President for Marketing Sharon Schwarzmiller

Modern Campus Accelerating Growth with Senior Vice President for Marketing Sharon Schwarzmiller
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Brian Kibby , Sharon Schwarzmiller , Penn State University , Modern Campus , Pearson North America , Flat World Knowledge , Signal Vine ,

Detailed text transcripts for TV channel - FOXNEWS - 20100919:01:54:00

You to change this book. tell me about flat world knowledge. still publish books the way we used to traditionally but then what we do is we turn around and we openly license back. we say the faculty adopter of that book to change it to fit your course. changing all content, basically ownership rights to you. we take the version that they modify and we make that openly freely available to students online. our business model to make money is we have soft coverage books on hand held readers, books on your iphone. the whole point is to make student consumer king. are you worried that people can add to your textbook. it adds value. they have to teach around the book. what we are saying is fine. just make the book more like what you teach. wiki textbook kind of thing. if you choose to share it back in our catalog. you may make it better back into ....

And Tango Makes Three , Flat World Knowledge , Faculty Adopter , Ownership Rights , Business Model , Coverage Books , Student Consumer King ,

Detailed text transcripts for TV channel - FOXNEWS - 20100918:19:54:00

Change the book. tell me about flat world knowledge. you publish books the way we used to traditionally but then what we do is, we turn around and openly license that and say to the fact cut and doctors, you can change it to better fit your course. we re transferring all the contents, basically ownership rights to you. we take the version they modify and we make that openly freely available to students on-line and our business model is to make money is the soft covers, $29 and books on handheld readers and books on your iphone and the point is to make the student consumer safe nice are you worried someone will tamper with the textbooks. it adds value, historically faculty have taught what they want to teach and have to teach around the book. and we say fine make the book more like what you teach. like a wiki textbook. you choose to share it back into our catalogue and you may make it better for other people, also. ....

Flat World Knowledge , Ownership Rights , Business Model , Student Consumer , Wiki Textbook ,

Detailed text transcripts for TV channel - FOXNEWS - 20100509:19:53:00

Launch course smart. it offers subscriptions to more than 7,000 textbooks online. college kids on the go can download the textbooks to their laptops, their ipods, their iphones. we actually ran a study on this and found that those books are not priced to be fair to students. the make textbooks affordable campaign compared used textbooks to e-textbooks. here is what they found. on average students pay $109 for a used textbook. students can then sell that book back for approximately $73. so the total cost of the used textbook is $36. on average, students pay $73 for e-textbooks. e textbooks have expiration date after which they literally disappear that means no money back. what s evolved is called open textbooks. if you click on customize right here. it literally is this easy for you to change this book. tell me about flat world ....

College Kids On The Go , And Tango Makes Three , The Textbooks , Flat World Knowledge ,