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Change the book. tell me about flat world knowledge. you publish books the way we used to traditionally but then what we do is, we turn around and openly license that and say to the fact cut and doctors, you can change it to better fit your course. we re transferring all the contents, basically ownership rights to you. we take the version they modify and we make that openly freely available to students on-line and our business model is to make money is the soft covers, $29 and books on handheld readers and books on your iphone and the point is to make the student consumer safe nice are you worried someone will tamper with the textbooks. it adds value, historically faculty have taught what they want to teach and have to teach around the book. and we say fine make the book more like what you teach. like a wiki textbook. you choose to share it back into our catalogue and you may make it better for other people, also. ....