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DUBAI: Snap has announced the launch of a new ad product, First Story, after initial tests in the UAE and Saudi Arabia. Snap said that First Story “has been a highly requested feature from advertising partners” as it allows brands to reserve the first ad a user sees between their friends’ stories. The feature was tested in the UAE and Saudi Arabia “two of the largest markets ....
Snap unwraps a bevy of new ad tools, including content pacts with the 2024 Paris Olympics and Paralympic Games, and the availability of ads in Spotlight user-generated content at the IAB NewFronts in New York. ....
Snap has launched a raft of new ad tools at the IAB NewFronts in New York to help brands get more exposure and generate the firm more revenue after disappointing recent results. ....