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Snap rolls out new ad product globally after tests in Saudi and the UAE

DUBAI: Snap has announced the launch of a new ad product, First Story, after initial tests in the UAE and Saudi Arabia. Snap said that First Story “has been a highly requested feature from advertising partners” as it allows brands to reserve the first ad a user sees between their friends’ stories. The feature was tested in the UAE and Saudi Arabia “two of the largest markets ....

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