China-born and France-trained perfumer Steve Guo is joining Firmenich’s Fine Fragrance team in China.
“Steve brings with him a deep understanding of Eastern and Western cultures and habits, together with a strong, prize-winning background in fine fragrance and a number of signature scents to his name,” said Firmenich in a release.
With over nine years of experience in the industry, Steve Guo was born in Beijing and moved to France to pursue a bachelor’s degree in Chemistry at the University.
Beauty Executive Robin Mason Joins Firmenich as President, Fine Fragrance North America
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GENEVA, May 10, 2021 /PRNewswire/ Firmenich, the world s largest privately-owned fragrance and taste company, announces the arrival of Robin Mason as President, Fine Fragrance North America, effective June 14, 2021. Mason will lead Fine Fragrance operations in the region, with responsibility for creation, sales, marketing, fragrance development, technical development and innovation.
Robin Mason, President, Fine Fragrance North America, Firmenich (PRNewsfoto/Firmenich) Robin is a highly accomplished and respected beauty executive who has demonstrated great success in building brands across different companies, and is recognized for her expertise in fine fragrance, said Ilaria Resta, President, Global Perfumery, Firmenich. She will bring a new perspective to the Fine Fragrance business, and help drive innovation and transformation to de
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GENEVA, March 3, 2021 /PRNewswire/ Firmenich, the world s largest privately-owned fragrance and taste company, has teamed up in an exclusive collaboration with world-renowned arts and design college Central Saint Martins in London to reimagine the future of fine fragrance. Twenty-one projects provide a unique, fragrance forward vision for game-changing uses of fine fragrance, from heat relief, water conservation, and community empowerment, to mindful eating and scent travel. Firmenich is empowering a positive future for fine fragrance, said Ilaria Resta, President, Global Perfumery, Firmenich. Through both
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Olfactive Design, we are writing a new story including creation, distribution points, distribution methods, and physical or digital experiences, to reinvent the value of fine fragrance. Perfume becomes a social intermediary, identity marker and mindful catalyst.