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GENEVA, March 3, 2021 /PRNewswire/ Firmenich, the world s largest privately-owned fragrance and taste company, has teamed up in an exclusive collaboration with world-renowned arts and design college Central Saint Martins in London to reimagine the future of fine fragrance. Twenty-one projects provide a unique, fragrance forward vision for game-changing uses of fine fragrance, from heat relief, water conservation, and community empowerment, to mindful eating and scent travel. Firmenich is empowering a positive future for fine fragrance, said Ilaria Resta, President, Global Perfumery, Firmenich. Through both
RE|GENERATION and
Olfactive Design, we are writing a new story including creation, distribution points, distribution methods, and physical or digital experiences, to reinvent the value of fine fragrance. Perfume becomes a social intermediary, identity marker and mindful catalyst.