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Accountability, addressability, attribution key to OOH success: Sheila Shanmugam

Sheila Shanmugam, CEO, Mindshare Group Malaysia presented her perspectives on ‘Driving accountability for OOH investment’ at the WOO APAC Forum in Bali ....

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GroupM sunsets Xaxis, Sightline and Finecast brands as Nexus reorganises | News

EXCLUSIVE: Nicola Lewis is elevated to global chief solutions officer in a new structure that aims to make Nexus and its performance solutions easier for clients to access. ....

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Planning for the future- Emergence of Addressable TV: Best Media Info

Best Media Info: The second day of ad:tech 2023 saw agency professionals talk about how audiences have become highly fragmented in the current times unlike the yesteryears and why it is crucial to reduce spillage and | Television News ....

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Ad:Tech 2023: A single unified measurement system needs to be in place in the CTV ecosystem

Ad:Tech day two saw a panel comprising Sudipto Das, vice president, advertiser solutions, APAC, PubMatic and Rajiv Rajagopal, head of client development and engagement, Finecast, decoding the advertising strategies for CTV (connected TV) and linear audiences.

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75% of top-of-the-funnel consumers are cord-cutters: Harshdeep Chhabra of Mindshare Fulcrum: Best Media Info

Best Media Info: Speaking at a summit titled ‘Addressable TV and Beyond’ held by GroupM Finecast, Chhabra, SVP, Mindshare Fulcrum, said that linear TV continues to be dominant in the middle and bottom of the pyram| Advertising News ....

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