While many consumers want to improve their health by opting for healthier product choices, key barriers include a lack of trust in retailers, understanding of the nutritional information provided, and perceived availability of convenient options.
Nutrition start-up Dr. Vegan has expanded its portfolio of natural, evidence-backed supplements with the recent launch of its men’s health ProMulti product to support hormonal and prostate health as well as overall immunity and well-being.
This spring's new product launches include innovation within the sports nutrition category across protein and hydration, while interest in supplements for hormonal, brain, emotional and immune health continues to grow.
Nutrition startup Dr. Vegan has expanded its portfolio of natural, evidence-backed supplements with the recent launch of its men’s health ProMulti product to support hormonal and prostate health as well as overall immunity and well-being.
Science is becoming sexy as consumers and media realise the importance of getting their nutrition and health facts straight from the scientists, and the science nutrition firm Zoe is spearheading consumer communication on all things gut health.