While many consumers want to improve their health by opting for healthier product choices, key barriers include a lack of trust in retailers, understanding of the nutritional information provided, and perceived availability of convenient options.
Whilst many consumers want to improve their health through choosing healthier product options, key barriers include a lack of trust in retailers, understanding of the nutritional information provided, and perceived availability of convenient options.
With just 1% of the population following a diet aligned with government recommendations, IGD has sought to determine whether UK consumers have an appetite for change.
As pressure mounts to improve public health and reduce out climate footprint, industry is innovating to encourage greater uptake of healthier and more sustainable food and drink products. IGD examines what’s working, and why.
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