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A new era of media planning and buying

WPP’s Consumer Equality Equation report shines a light on consumer inequality and the need for brands to understand and take action. In the final of a four-part series, we look at how the industry must change its approach to media planning and buying to better reach people from minority ethnic groups ....

United Kingdom , Nicola Jopling , Tom Mardon , Shelina Janmohamed , Miriam Habibi , Ramadan Mubarak , Ethnicity Network At Tesco , Equality Equation , Groupm United Kingdom , Ogilvy Consulting , Ethnicity Network , Yougov Buzz , Modern Britain , Groupm United , Inclusive Marketplace , Under Represented Group , Brandasset Valuator , Groupm Nexus , Xaxis United Kingdom ,

Why brands should care about ethnicity

Why brands should care about ethnicity
campaignlive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignlive.co.uk Daily Mail and Mail on Sunday newspapers.

City Of , United Kingdom , Amber Tomlinson , Miriam Habibi , Nicola Jopling , Equality Equation , Ogilvy Consulting , Groupm United , Groupm United Kingdom ,