Dr. Praeger’s is celebrating 30 years in frozen foods with a new look and feel, designed to showcase the deliciousness of plant-based foods, former brand CEO and current special advisor & board member, Larry Praeger, told FoodNavigator-USA.
Whether backed by an actual doctor or just used as a marketing tool, plenty of brands include Dr. if the name. Here are 10 you might have forgotten about.
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Dive Brief:
Private equity firm Vestar Capital Partners acquired a majority stake in Dr. Praeger s Sensible Foods, one of the pioneers in the plant-based and better-for-you food space. Terms of the deal were not disclosed.
The second-generation family members who owned Dr. Praeger s CEO Larry Praeger and President Adam Somberg will retain their positions and still have a significant stake in the company, a release said. Jeffrey Ansell, a consumer industry veteran and senior advisor to Vestar, will become chairman of Dr. Praeger s board. Ansell, who is also chairman for data insights firm IRI another Vestar portfolio company was previously CEO of Pinnacle Foods. He also led Sun Products and had leadership roles at Procter & Gamble.
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PE firm acquires majority stake in Dr. Praeger’s: We have some of the most loyal customers in the industry By Elaine Watson Private equity firm Vestar Capital Partners has made a majority growth investment into Dr. Praeger s Sensible Foods, which makes a range of frozen and refrigerated vegan and vegetarian burgers, sausages and nuggets, appetizers, and snacks.
New Jersey-based
Dr. Praeger’s – which was founded in the mid-1990s – is led by second generation family members Larry Praeger (CEO) and Adam Somberg (President) who will continue in these roles and remain significant investors in the company.
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Larry and Adam have done a tremendous job building the company and developing new products that speak to today s consumers – flexitarians, vegetarians, vegans and those who seek a healthier lifestyle,” said Winston Song, Managing Director and co-head of consumer at Vestar