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United Kingdom-based candy brand Freedom Confectionery just launched its newest product: a chocolate-covered vegan gummy bar made in partnership with international cartoon star Pusheen The Cat. The Vegumi chocolate bars are filled with gelatin-free strawberry gummy candy and feature a wrapper with a Pusheen design. Pusheen was created in 2010 by Claire Belton and Andrew Duff for a comic strip on their website, Everyday Cute, and is now a popular sticker available on Facebook, Instagram, and other social media platforms. The Freedom Confectionary partnership is the first time that Pusheen has signed a confectionary licensing agreement since its inception.
“After being in the business for five years, this is by far the most exciting launch Freedom Confectionery has been a part of,” Freedom Confectionery Sales Director Elvin Willgrass said. “To have a brand licensing partnership with Pusheen is an amazing opportunity, and I can’t wait to hear what our customers think
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Freedom Confectionery, the UK-based allergen-free, vegan mallow specialist, is to launch the first chocolate coated vegan gummy bar to the market as part of a brand licensing partnership with Pusheen The Cat.
The partnership will be the first confectionery licensing agreement globally recognised brand, Pusheen, has made since its inception in 2010.
As the first European manufacturer of gelatine-free marshmallows, Freedom Confectionery, along with its partnership with Pusheen, is hoping to build on its allergy-free credentials offering vegan, vegetarian, plant-based and non-allergy customers worldwide a sweet treat that is completely gelatine-free.
The 54g strawberry flavoured vegan gummy bar, aptly named, Vegumi, will be coated in dairy-free chocolate and wrapped in a designed film featuring Pusheen The Cat.