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United Kingdom-based candy brand Freedom Confectionery just launched its newest product: a chocolate-covered vegan gummy bar made in partnership with international cartoon star Pusheen The Cat. The Vegumi chocolate bars are filled with gelatin-free strawberry gummy candy and feature a wrapper with a Pusheen design. Pusheen was created in 2010 by Claire Belton and Andrew Duff for a comic strip on their website, Everyday Cute, and is now a popular sticker available on Facebook, Instagram, and other social media platforms. The Freedom Confectionary partnership is the first time that Pusheen has signed a confectionary licensing agreement since its inception.
“After being in the business for five years, this is by far the most exciting launch Freedom Confectionery has been a part of,” Freedom Confectionery Sales Director Elvin Willgrass said. “To have a brand licensing partnership with Pusheen is an amazing opportunity, and I can’t wait to hear what our customers think