912 Views
Freedom Confectionery, the UK-based allergen-free, vegan mallow specialist, is to launch the first chocolate coated vegan gummy bar to the market as part of a brand licensing partnership with Pusheen The Cat.
The partnership will be the first confectionery licensing agreement globally recognised brand, Pusheen, has made since its inception in 2010.
As the first European manufacturer of gelatine-free marshmallows, Freedom Confectionery, along with its partnership with Pusheen, is hoping to build on its allergy-free credentials offering vegan, vegetarian, plant-based and non-allergy customers worldwide a sweet treat that is completely gelatine-free.
The 54g strawberry flavoured vegan gummy bar, aptly named, Vegumi, will be coated in dairy-free chocolate and wrapped in a designed film featuring Pusheen The Cat.