Asda puts That s Asda price tagline out to pasture in first campaign by Havas campaignlive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignlive.co.uk Daily Mail and Mail on Sunday newspapers.
Asda has appointed Havas London as its new creative advertising agency.
The supermarket launched a review of its ad account in January and will now part ways with AMV. AMV had held the account since 2018 and last year launched a major new campaign bringing back the supermarket’s famous pocket tap campaign to publicise its £100m price cut campaign.
Havas will take responsibility for the strategic development of the Asda and George brand and the supermarket’s CSR programme, starting with its September campaign.
The deal also includes creative development and execution for the Asda brand.
AMV had hoped to recapture Asda’s advertising magic with last year’s return of the campaign, which first featured in Asda’s adverts in 1977 and has starred the likes of Julie Walters, Richard Beckinsale and Michael Owen.
North-east town to host egg-stra special event this Easter
The Duchess of Fife
A north-east town is treating local communities with a special event this Easter.
A series of hand-decorated eggs have been created by 12 north-east artists and placed around Chapelton, ready for residents and local visitors to find.
A map of the Easter egg hunt can be seen in Hume Square in the centre of the town or downloaded from the Chapelton website.
The eggs will be ready to find from Saturday, April 3 to Sunday, April 18. And following the event, will be auctioned with all proceeds being donated to Grampian Autistic Society.
Asda kicks off creative agency review
Abbott Mead Vickers BBDO has held the account since 2018.
by Gemma Charles
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