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Last modified on Sun 11 Jul 2021 05.00 EDT
If you want to learn more about whatâs going on in your gut, the first step is to turn your poo blue. How long it takes for a muffin dyed with blue food colouring to pass through your system is a measure of your gut health: the median is 28.7 hours; longer transit times suggest your gut isnât as healthy as it could be. We are only now beginning to understand the importance of the gut microbiome: could this be the start of a golden age for gut-health science?
âThe gut microbiome is the most important scientific discovery for human healthcare in recent decades,â says James Kinross, a microbiome scientist and surgeon at Imperial College London. âWe discovered it â or rediscovered it â in the age of genetic sequencing less than 15 years ago. The only organ which is bigger is the liver.â And, for all that the internet may be full of probiotic or wellness companies making big health claims about gut health
By Edward Devlin2021-02-10T11:26:00+00:00
Brook joins Bio&Me as lead investor and advisor, with his six-figure backing to be used to raise brand awareness and help with NPD
Former Vita Coco CEO Giles Brook has expanded his portfolio of fmcg brands with a new six-figure investment in Bio & Me.
Nutritionist Dr Megan Rossi launched the gut health challenger brand in November 2019 and has rapidly grown retail distribution for its range of ‘gut-loving’ granola, muesli and porridge including a recent launch with Sainsbury’s.
He joins Bio & Me as lead investor and advisor, with his six-figure backing to be used to raise brand awareness and help with new product launches.