By Edward Devlin2021-02-10T11:26:00+00:00
Brook joins Bio&Me as lead investor and advisor, with his six-figure backing to be used to raise brand awareness and help with NPD
Former Vita Coco CEO Giles Brook has expanded his portfolio of fmcg brands with a new six-figure investment in Bio & Me.
Nutritionist Dr Megan Rossi launched the gut health challenger brand in November 2019 and has rapidly grown retail distribution for its range of ‘gut-loving’ granola, muesli and porridge including a recent launch with Sainsbury’s.
He joins Bio & Me as lead investor and advisor, with his six-figure backing to be used to raise brand awareness and help with new product launches.