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Times. She is well known for her work knapsacks and to make weapons and all sorts of machinery for on Abraham Lincoln. In fact, her book team of rivals the war and obviously middlemen was the inspiration for steven made a way and produced spielbergs film lincoln in [inaudible] that fell apart in the rain and produced pistols that didnt 2012. Dr. Goodwin earned her ph. D. Work. You could see some of the at harvard, so coming up were worries that we might have going to reair her in depth evened today. But the interesting thing ias te secretary of war, was about to appearance where he discussed her entire body of work and took be censureed, and his whole viewer phone calls. Well also be showing you career, he felt, would be destroyed forever. Lincoln stood u fir of war and f excerpts from her books, but well tart with her january 1, ca are at fault, myself and my 1995, appearance on the cspan entire cin something totartponsd series ....
[music playing] little did i know, i was making a brand. i have been told that by many advertising executives, by many madison avenue types, that what i was doing was really making a brand developing it, nurturing it, building it, protecting it. the big, big turning point was when i wrote my first book. 10 years after i published entertaining, i sold more copies that year than the first year. so it kept going like that. snowballing. every single book was a big bestseller. and it s exciting that the voice has found, the brand is built that s very valuable. at the very end of entertaining, martha asked if i d do a second book on weddings. of course, i said, yes. the book, weddings, comes out, which is a really beautiful book. now this, this is weddings. now, tell people what you ve done here. could you do a wedding for me? i absolutely could. now, what would that entail? well, you would consult with me. because i m not catering anymore. i used to cater i cater lots of t ....
[music p playing] littttle did i k know, i was makingng a brand.. i i have been n told that ty manyny advertisising executit, by many y madison avavenue tytypes, that t what i wasas g was reallyly making a a brand- deveveloping it,t, nurturingn, bubuilding it,t, protectining. the big,g, big turnining points whenen i wrote m my first bob. 1010 years aftfter i publblished entetertaining,, i i sold more e copies thaht yearar than the e first year. so i it kept goioing like tht. snowbaballing. every single book was a big bestseller. anand it s excxciting thatt the vovoice has fofound, the brand d is built that s v very valuabable. at the very end of entertaining, martha a asked if i i d do a second book on weddings. of course, i said, y yes. the book, weddinings, comes s , whwhich is a r really beauautl book.. now thisis, this is s wedding. now, tell people what you ve done here. could you do a wedding for me? i absolutely could. now, what would that entail? well, you would ....
wawanted t to go. nothing anand nobody was going get in her way. littttle did i k know, i was makingng a brand.. i i have been n told that ty manyny advertisising executit, littttle d did i know, i mamaking a brarand. i have been told that t by many advertrtising exececutives, tht whatat i was doioing was realll making a b brand. developing it,t, nurturingng it bubuilding it,t, protectcting i the e big turnining poinint waw i wrote mymy first book. threree years afafter publishin entertaining i sold more copies than the first year and it is exciting that the voice is found, the brand is built, that is very valuable. . > at the e end of entertaini marthaha hasas t to do a s seco on wededdings and d of couourse saidid yeses. the book weddings comes out which is a dutiful book. this is weddings. could you do a wedding for me? what would it entail? you would consult with me. i do not cater anymore. nobody has ever written a bobook a about weddidings. eveverythin ....
Other big s p winners, general growth, regeneron pharma, wyn ddz ham and under armour. Cvs up about 900 . Priceline, chipotle and netflix. Well talk about where that goes from here. First, before we do that, lets get some other corporate headlines. This one, i dont know what you think of this one, joe, snapchat now valued at near 10 billion. A lot company, 10 billion. The number based on a recent investment in the messaging start up. The wall street journal reporting that vc cliner perkins committed up to 20 million. Among the other startups now boasting valuations of 10 billion or more. B b and uber. And payment provider square theyre also getting a valuation boost. On their way to 6 billion. That Company Reportedly in the process of raising about 200 million in cash. Square, of course, run by twitter cofounder jack dorsey. Square was valued at 5 billion earlier this year and you might recall that starbucks has an investment ....