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102.4 Mirchi introduces major technological breakthrough in radio

The UAE adds yet another feather to its cap as 102.4 Mirchi launches a one-of-its-kind innovations in commercial radio, a first in the world ....

Preeti Phalke , Brij Bhalla , Dolphin Recording Studio , Artificial Intelligence Radio Host , Deepsync Technologies , Kt Network ,

Mirchi expands reach in Gulf with Bahrain launch


Mirchi expands reach in Gulf with Bahrain launch
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Last Updated: May 13, 2021, 07:24 AM IST
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Synopsis
A financial hub of the region, the island country’s media spending totals around $40 million a year. Mirchi is the only private radio station in that market catering to the Indian diaspora and South Asian audience.
Mirchi, India s leading music and entertainment brand owned by
More than 45% of Bahrain’s population of 1.5 million is Asian, including a sizable South Asian and Indian community.
A financial hub of the region, the island country’s media spending totals around $40 million a year. Mirchi is the only private radio station in that market catering to the Indian diaspora and South Asian audience. ....

United Arab Emirates , Vineet Jain , Bennett Coleman Co Ltd , Gulf Cooperation Council , Times Group , Mirchi Bahrain , South Asian , Bennett Coleman , South Asians , Middle East , Dolphin Recording Studio , Market Catering , Entertainment Brand , Entertainment Network India Ltd , ஒன்றுபட்டது அரபு அமீரகங்கள் , திராட்சை ஜெயின் , பென்னட் கோல்மேன் இணை லிமிடெட் , வளைகுடா ஒத்துழைப்பு சபை , முறை குழு , தெற்கு ஆசிய , பென்னட் கோல்மேன் , தெற்கு ஆசியர்கள் , நடுத்தர கிழக்கு , டால்பின் பதிவு ஸ்டுடியோ , சந்தை கேட்டரிங் , பொழுதுபோக்கு பிராண்ட் ,

Expanding global footprint, Mirchi forays into Middle East


Expanding global footprint, Mirchi forays into Middle East
© Provided by The Times of India
Mirchi, India’s leading city-centric music and entertainment brand, increased its footprint in the Gulf region by re-entering the UAE market in March after a short hiatus of around nine months. The move came close on the heels of the Entertainment Network India Limited (ENIL)- owned brand launching its radio station in Qatar.
Mirchi was launched in Bahrain on May 9, with the aim of expanding its international presence and catering to the entertainment and music demand of the South Asian and Indian diaspora.
With Indians and South Asians comprising more than half of the UAE population, the Middle East is a significant and strategic market for the brand. Having established its stronghold in Dubai for over eight years, Mirchi re-entered the market through a partnership with Dolphin Recording Studio, with their old brand Suno FM now completely overhauled to become Mirchi 102 ....

United Arab Emirates , Mirchi Murga , Vineet Jain , Club Mirchi , Coleman Co Ltd , Times Group , Entertainment Network India Limited , South Asian , South Asians , Middle East , Dolphin Recording Studio , Mirchi Bahrain , ஒன்றுபட்டது அரபு அமீரகங்கள் , மிர்ச்சி முர்கா , திராட்சை ஜெயின் , கோல்மேன் இணை லிமிடெட் , முறை குழு , பொழுதுபோக்கு வலைப்பின்னல் இந்தியா வரையறுக்கப்பட்டவை , தெற்கு ஆசிய , தெற்கு ஆசியர்கள் , நடுத்தர கிழக்கு , டால்பின் பதிவு ஸ்டுடியோ ,