Mirchi expands reach in Gulf with Bahrain launch
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Last Updated: May 13, 2021, 07:24 AM IST
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Synopsis
A financial hub of the region, the island country’s media spending totals around $40 million a year. Mirchi is the only private radio station in that market catering to the Indian diaspora and South Asian audience.
Mirchi, India s leading music and entertainment brand owned by
More than 45% of Bahrain’s population of 1.5 million is Asian, including a sizable South Asian and Indian community.
A financial hub of the region, the island country’s media spending totals around $40 million a year. Mirchi is the only private radio station in that market catering to the Indian diaspora and South Asian audience.