Mirchi expands reach in Gulf with Bahrain launch
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Last Updated: May 13, 2021, 07:24 AM IST
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Synopsis
A financial hub of the region, the island country’s media spending totals around $40 million a year. Mirchi is the only private radio station in that market catering to the Indian diaspora and South Asian audience.
Mirchi, India's leading music and entertainment brand owned by
More than 45% of Bahrain’s population of 1.5 million is Asian, including a sizable South Asian and Indian community.
A financial hub of the region, the island country’s media spending totals around $40 million a year. Mirchi is the only private radio station in that market catering to the Indian diaspora and South Asian audience.