The EU’s new Digital Markets Act is likely to exacerbate the signal loss caused by privacy-focused changes enacted by the Apples and Metas of the world, explains Goodway Group’s Jay Friedman as part of The Drum’s Digital Advertising Deep Dive. Instead of playing whack-a-mole on signal loss, however, he argues that businesses must take a more comprehensive approach.
As lockdowns start to lift, hotel bookings are beginning to pick up. Despite ongoing COVID concerns, people are eager to venture out again and this is very good news as long as travel is managed responsibly, with effective preventative measures in place. With positive signs now visible, lodging operators can look forward to and plan for increasing occupancy rates with more confidence. According to McKinsey s research, the pandemic has accelerated digital transformation by 10 years and today s travel consumers have become more digitally and tech-savvy than ever.
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