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How Oreo is making its marketing more playful without 'taking the piss'

Despite satisfying America’s sweet tooth for over a century, you’d have been hard pushed to find an Oreo in the UK prior to 2008. By 2020, however, it ranked 16th in a list of the nation’s favorite biscuits. The Drum catches up with the cookie brand and its partner Digitas to find out more about recent marketing activations and its strategy for growth. ....

United States , United Kingdom , Rafael Espesani , James Whatley , Dc Comics , Digitas United Kingdom ,

Batman crashes into gigantic Oreo in poster stunt

Bat-shaped weapon can be seen slicing through a cookie. ....

Glasgow City , United Kingdom , City Of , Rafael Espesani , Lazaros Nikiforidis , Warner Bros , Digitas United Kingdom , Carat United Kingdom , Tin Man ,

Digitas UK Delivers Positive Energy for belVita in Campaign

Little Black Book, Campaign shows how the tasty wholegrains of belVita helps to spread positive energy to the world ....

Czech Republic , United Kingdom , Karhlia Scata , Vita Mondelez , Eric Woning , Sian Kaye , Beatrix Imrei , Alex Wood , Lazaros Nikiforidis , Dani Brown , Nollaig Omaoileoin , Melissa Stuart , James Whatley , Carlos Rodrigues , Frank Freeman , Laz Nikiforidis , Alexandra King , Tim Vukcevic , Petra Aniot Helt , Digitas United Kingdom Delivers Positive Energy , Playful Network , Digitas United Kingdom , Positive Energy , Creative Director , Ash Prentice , Tim Van Der Mee ,

Deloitte Digital leads the Aussie agency pack at shortlist stage of LIA Creative Use of Data

Australia has scored six finalists at the shortlist stage of London International Awards' (LIA) Creative Use of Data category, led by Deloitte Digital with three finalists for Belong “Carbon Thumbprint” followed by Ogilvy Australia with two for AAMI “Warning Spots” and Thinkerbell with one for B Hon ....

United States , United Arab Emirates , France General , United Kingdom , Noord Holland , Carbon In , Trentino Alto Adige , Eteläuomen Läi , New York , Kuala Lumpur , South Africa , Menlo Park , City Of , New South Wales , Kroger Chefbot , Wunderman Thompson , Seddik Cherif , James Greaney , Cristino Battista , Mccann Manchester , Adam Kerj , Initiative Media , Action Alliance For Disaster Relief , Walt Disney Company , Ogilvy Social Lab Amsterdam , London International Award ,

What's the next course for marketers now cookies are off the menu?

The end of third-party cookies is nigh, albeit slightly later than originally planned. So, following their demise, what will the future of online marketing look like for brands and their agencies? ....

United Kingdom , Nick Baughan , Mark Syal , Clare Obrien , Joel Livesey , Claire Norburn , Lou Montulli , Wunderman Thompson , Tina Lakhani , Damon Reeve , Andrew Mason , Sol Ghafoor , Simon Gwynn , Oliver Dowden , Richard Reeves , Tarik Windle , Nadine Dorries , Guardian Media Group , Association For Online Publishers , Partnership For Responsible Addressable Media , Tech Lab , Spanish Data Protection Authority , Lloyds Banking Group , Procter Gamble , Media Arts Lab , Google Chrome ,