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Goodbye FLoC, hello Topics: Google unveils new alternative to cookies

New targeting approach from Google's Privacy Sandbox uses curated list of topics to avoid sensitive categories such as race and gender.

United kingdomMark syalPhil duffieldJames parkerTom kershawCampaign asiaPrivacy sandboxFederated learningTrade deskGoogle ad manager

What s the next course for marketers now cookies are off the menu?

The end of third-party cookies is nigh, albeit slightly later than originally planned. So, following their demise, what will the future of online marketing look like for brands and their agencies?

United kingdomNick baughanMark syalClare obrienJoel liveseyClaire norburnLou montulliWunderman thompsonTina lakhaniDamon reeveAndrew masonSol ghafoorSimon gwynnOliver dowdenRichard reevesTarik windle

What s the next course for marketers now cookies are off the menu?

What's the next course for marketers now cookies are off the menu?. From PR Week

United kingdomNick baughanMark syalClare obrienJoel liveseyClaire norburnLou montulliWunderman thompsonTina lakhaniDamon reeveAndrew masonSol ghafoorSimon gwynnOliver dowdenRichard reevesTarik windle

Carat UK hires new chief executive

Carat UK hires new chief executive
campaignlive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignlive.co.uk Daily Mail and Mail on Sunday newspapers.

United kingdomEuan jarvieJo sutherlandMark syalHamish nicklinTim irwinClare chapmanKraft heinzKali reedPost officeHavas united kingdomHavas mediaDentsu united kingdom

Brainlabs partners Talon Outdoor for focused approach to digital OOH

Brainlabs partners Talon Outdoor for focused approach to digital OOH
campaignlive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignlive.co.uk Daily Mail and Mail on Sunday newspapers.

United kingdomMark syalPreta mangerஒன்றுபட்டது கிஂக்டம்குறி சியல்பிரேத மேலாளர்

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