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How to improve your martech assessment game

In the first of a new series of articles exploring martech assessment and utilisation, CMO asks the experts for where the gaps exist in CMO evaluation of martech platforms and metrics for success ....

Benjamin Bloom , Abhishek Malaviya , David Phillips , Jason Ross , Jon Holcombe , Gartner Marketing Technology , Clevertouch State , Marketing Technology Survey , Anthony Hook , Digital Marketing , Marketing Automation , Systems Integration , Chief Marketing Officer , Marketing Technology , Marketing Operations , Arketing Leadership ,

Matter appoints Digitas | Digital | Campaign India

Account won post a multi-agency pitch
....

Varun Pratap Singh , Sonia Khurana , Campaign India , Digitas India , Pratap Singh , Ndian Advertising News , Varun Pratap Singh , Matter Ev ,

Liverpool FC Stars Share A Vital Mental Health Message In Nivea Ad

Liverpool FC players Joe Gomez, Caoimhín Kelleher and Adrián have shared their mental health stories to encourage others to do the same as part of a Nivea Men’s advertising campaign. ....

Emily Marcham , Talk Club , Digitas United Kingdom , Liverpool Fc , Reative Works ,

Nielsen's Defiant CEO Says Company Stands Ready to Count, Despite TV Network 'Noise'

How did the simple act of counting TV viewers become so controversial? David Kenny thinks. ....

Anheuser Busch Inbev Corona , Berkshire Hathaway Geico , Donna Speciale , Sean Cunningham , Brookfield Asset Management , Media Rating Council , Horizon Media , Madison Avenue , Berkshire Hathaway , Anheuser Busch Inbev , Weather Channel , Tik Tok , Nielsen One , Publicis Media , Elliott Management , Automatic Content Recognition , David Kenny , Donna Speciale , Sean Cunningham , Madison Avenue , Nielsen One , Tv Networks , Media Rating Council , Publicis Groupe , Elliott Management , Horizon Media ,

What I Learned… Climbing The Media Ranks, With Andrew Mason Of Digitas

Andrew Mason is chief media officer at Digitas, where he oversees a media team of more than 200. He tells us that it’s a career he stumbled into, learning the ropes as he went. We sat down with him to find out what he’s learned along the way, from the importance of knowing your numbers to the mantra, “it’s just media, don’t get so stressed about it.” ....

Simon Foster , Home Office , Gency Culture , Business Leadership ,