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Digital advertising spending is expected to continue to grow in 2022, though by a smaller margin than the 18% surge recorded last year amid concerns about the weak economy, according to the Thailand Digital Advertising Spend Report. ....
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Media spending rally under threat published : 23 Apr 2021 at 06:00 2 The fresh wave of the pandemic is threatening the recovery of Thailand s media spending this year, possibly reducing projected double-digit growth to flat growth in the worst-case scenario and a 4% increase in the best case, says Media Intelligence (MI), a media planning and creative agency. In April we witnessed about 50% of customers postponing campaigns because of the outbreak, which is forcing people to stay home, said MI president Pawat Ruangdejworachai in a virtual media briefing about the country s media spending outlook. This outbreak will affect overall media spending in the second quarter. ....
Fresh wave threatens media spending 1 MI predicts contraction of advertising industry if outbreak lasts several months published : 17 Apr 2021 at 11:00 1 Thailand s media spending is expected to grow less than 5% in 2021, down from a previous estimate of 8-10% following a fresh wave of the pandemic, says Media Intelligence (MI), a media planning and creative agency. A contraction could happen if the outbreak is severe and lasts a few months, said MI. The third wave of the pandemic in Thailand is threatening media spending in 2021, which has caused fears that it might plunge to a new low again after just recently passing a low point in February, Pawat Ruangdejworachai, president of MI, told the ....