Media spending rally under threat

Media spending rally under threat
published :
23 Apr 2021 at 06:00
2
The fresh wave of the pandemic is threatening the recovery of Thailand's media spending this year, possibly reducing projected double-digit growth to flat growth in the worst-case scenario and a 4% increase in the best case, says Media Intelligence (MI), a media planning and creative agency.
"In April we witnessed about 50% of customers postponing campaigns because of the outbreak, which is forcing people to stay home," said MI president Pawat Ruangdejworachai in a virtual media briefing about the country's media spending outlook.
"This outbreak will affect overall media spending in the second quarter."

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