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BANGKOK (ANN/THE NATION) – In a bold statement, Pawoot Pongvitayapanu, the CEO and founder of Tarad.com, has called upon the Thai government to prioritise the enforcement of accurate transaction reporting by platforms like Google and TikTok. Rather than solely encouraging these digital giants to invest in Thailand, Pongvitayapanu argues that addressing the issue of underreported […]
The Commerce Ministry has teamed up with advertising associations and intellectual property (IP) rights owners to fight IP infringement in online ads, aiming to enhance investor confidence and bolster the country's soft power.
Economic strife is expected to lower this year's digital advertising spending growth rate to 7%, or around 26 billion baht, down from an 18% rise last year, according to the Digital Advertising Association Thailand (DAAT).
TikTok, a short-form video platform, says its user base in Asean has surpassed 240 million while it is forging ahead with its plan to become a trusted entertainment platform, going beyond just music and dance.