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'It is critical to connect the dots': How health system marketing chiefs explain their value

Strong relationships with CEOs and explaining the business value of marketing are key for health systems to succeed, marketing execs told Becker s. ....

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Meet the chief marketing officers of US News' top 22 hospitals

Meet the CMOs of US News 2023-24 Honor Roll hospitals: from a former Coca-Cola exec to an ex-TV reporter to a one-time manager for Billy Ray Cyrus. ....

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Why NewYork-Presbyterian's marketing chief decided to 'blow up the brand'

Devika Mathrani, chief marketing and communications officer at New York City-based NewYork-Presbyterian, decided to ....

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MLB's Mets to wear NewYork-Presbyterian logo on jerseys

The New York Mets will wear the logo of New York City-based NewYork-Presbyterian on their jerseys starting with the April 7 home opener. ....

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Mets to wear NewYork-Presbyterian patches on uniforms as part of new partnership – QNS.com

The New York Mets and NewYork-Presbyterian announced a multi-year partnership Thursday. As part of the partnership, the players' uniforms will have a patch of ....

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