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Meet the chief marketing officers of US News' top 22 hospitals

Meet the CMOs of US News 2023-24 Honor Roll hospitals: from a former Coca-Cola exec to an ex-TV reporter to a one-time manager for Billy Ray Cyrus. ....

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How Stanford's marketing chief helped refresh its brand

Even a brand as strong as Stanford can use a refresh. Michiko Tanabe, chief marketing officer of Palo Alto, Calif.-based Stanford Health Care, talked to Becker s about that project and other successes and challenges of the job. ....

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