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What 'won't be optional' for hospital marketers in 2024

Discover how healthcare marketing leaders plan to use AI and personalized content to enhance patient experience and drive ROI in 2024. ....

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Hospitals navigate employee political stances

Hospitals and health systems are increasingly taking disciplinary action against employees for their stances on political issues. ....

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Meet the chief marketing officers of US News' top 22 hospitals

Meet the CMOs of US News 2023-24 Honor Roll hospitals: from a former Coca-Cola exec to an ex-TV reporter to a one-time manager for Billy Ray Cyrus. ....

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How the 'sea of sameness' affects healthcare marketing

The ....

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'Sea of sameness': The hardest part about being a healthcare marketer

Paul Matsen, chief marketing and communications officer at the Cleveland Clinic, is working to break away from the conventional mold of healthcare marketing. ....

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