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Are retailers and brands ready for the retail media gold rush? thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.
Retail media's rapid growth has stemmed mainly from its strengths in terms of performance - but there's more to come, say experts from Deliveroo and Criteo. ....
Strong targeting and transparency are prominent factors among retail media’s appeal to advertisers, but how can marketers benefit in this data-rich and multi-faceted environment? ....