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Decarbonising media: how to turn intent into action

Benchmarks, case studies and persuasiveness are all part of the mix for brands and agencies to make their media more sustainable ....

United Kingdom , Seb Munden , Zuzanna Gierlinska , Maithili Jalihal , Laura Wade , Sebastian Munden , Georgina Bramall , Una Carney , Bobi Carley , Jo Mcclintock , Dario Rodriguez , Gideon Spanier , Global Alliance For Responsible Media , B Corp , Groupm Nexus , Global Alliance , Responsible Media , Helen Price ,

How Rising Measurement Standards Are Boosting Retail Media

Strong targeting and transparency are prominent factors among retail media’s appeal to advertisers, but how can marketers benefit in this data-rich and multi-faceted environment? ....

Ian Gibbs , Christof Baer , Bobi Carley , Criteo Kivel , Nicole Kivel , Alex Prouhet , Data Marketing Association , Marketing Association , Northern Europe , Deliveroo Advertising , Media Measurement ,

91% of UK marketers see the importance of the trend

91% of UK marketers see the importance of the trend ....

United Kingdom , Nendra Van Wielink Mohamed , Justin Taylor , Bobi Carley , Kraft Heinz , Kraft Heinz Company , Associate Director , Global Media , Teads Attention Program ,

Try harder, go faster

C4 says progress in disability representation in ads is too slow as this year's Diversity in Advertising award shines the spotlight back on this area ....

United Kingdom , Lindsey Clay , Gideon Spanier , Bobi Carley , Ade Adepitan , Sharon Lloyd Barnes , James Taylor , Zaid Al Qassab , Leila Siddiqi , Steve Lacey , Advertising Association , Midnight Ramadan League , Advertising Award , Last Lonely Menopause ,

Industry caution as ISBA's Origin claims proof of concept milestone

Project leaders cite progress in combining TV and digital metrics, but some are sceptical. ....

United Kingdom , Joe Lewis , Kelly Williams , Bobi Carley ,