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Why Haven't Social Blackouts From Bottega Veneta And Lush Spread To Other Retailers?

Back in 2021, two major retailers made waves by quitting certain social media platforms. But the waves didn’t spread. For The Drum’s retail deep dive, Jamie Ross-Skinner of Roast (part of the Tipi Group) asks why. ....

United Kingdom , Media Agency Briefing , Bottega Veneta , Google Maps , Retail Deep Dive , Social Media ,

How Can We Make Measurement Standards In Retail Media A Reality?

ISBA has made a good start at standardizing retail media measurement, but there’s a lot of work still. That’s according to Katie Streeter Hurle, chief strategy officer of SMG. ....

United Kingdom , Clare Obrien , Media Agency Briefing , Retail Media Framework , Retail Media Summit , Clareo Brien , Retail Deep Dive ,

Intrigued By Retail Media? These 15 Agencies Could Kickstart Your Exploration

As our Deep Dive into The New Retail Landscape winds up, we explore which agencies come with recommendations in commerce and media. ....

Drum Recommends , The Drum Recommends , Edia Planning And Buying , Retail Deep Dive , Gency Models ,

'Destination' E-commerce Stores: Why Search And Performance Are No Longer Everything

For The Drum’s retail deep dive, Nick Horne of agency True examines how brand marketing is becoming essential to online retail – and how performance has receded. ....

City Of , United Kingdom , Media Agency Briefing , Core Web Vitals , Beyond Nine , Retail Deep Dive , E Commerce ,