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Greenpeace "The Nature of Plastic" print campaign


This print campaign for Greenpeace sheds a light on how plastic is modifying all our landscapes irreversibly.
Responses by Mariana Peluffo, creative director, Cheil Central America
Background: The purpose of “The Nature of Plastic” print campaign for non-governmental environmental organization Greenpeace was to encourage everyone to stop the consumption of unnecessary plastics in Chile. The targets of the project were Chilean citizens.
Reasoning: Greenpeace has a powerful voice that has set the tone for this campaign. From the beginning, we knew we wanted to create a stunning visual campaign that could effectively reflect what plastic pollution is doing to nature. From a different perspective, “The Nature of Plastic” exposes a clear message: Plastic is everywhere. The most important thing is that every print ad has a QR code so viewers can take action immediately. ....

Easter Island , Del Plomo , Iv Region , Mariana Peluffo , Cheil Central , Atacama Sand Dunes , ஈஸ்டர் தீவு , எல் பிலோமோ , இவ் பகுதி ,

In pictures: 17 of Spain's most stunning secret beaches

In pictures: 17 of Spain's most stunning secret beaches
telegraph.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from telegraph.co.uk Daily Mail and Mail on Sunday newspapers.

Cape Verde General , Cape Verde , Costa Verde , United Kingdom , El Salvador , Del Puente , Cala Arenas , Castillay Leóp , Comunidad Autonoma De Cataluna , Sierra De La Muela , Isla Del Descubridor , Costa Brava , Costa Blanca , Spain General , Arroyo Vaquero , Costa De La Luz , Costa Del Sol , John Weller , Federico Garc , Verde Asturias , Cala Magraner , Roca Plana , Serra Dirta , Cala Puerto Negro , Cala Pudent , Lola Culs ,