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Cannes Contenders: Cheil Shares Its High Hopes and Highlights

Cannes Contenders: Cheil Shares Its High Hopes and Highlights
lbbonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from lbbonline.com Daily Mail and Mail on Sunday newspapers.

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5 Minutes with… Mariana Peluffo

5 minutes with. 5 Add to collection
Cheil’s regional ECD for Central America on how creativity makes tech accessible, working on one of the world’s most innovative brand and the importance of humour
It’s been a tough year but a good year for the team at Cheil Central America. Regional ECD Mariana Peluffo took the helm in December 2019… and shortly after that Covid-19 hit. But in that time, the team has pulled off some witty, beautifully crafted work for Samsung and Greenpeace, and within the network the region is making waves. As a leader, Mariana has embraced the challenge of working remotely, flexibly and efficiently. ....

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Greenpeace "The Nature of Plastic" print campaign

This print campaign for Greenpeace sheds a light on how plastic is modifying all our landscapes irreversibly.
Responses by Mariana Peluffo, creative director, Cheil Central America
Background: The purpose of “The Nature of Plastic” print campaign for non-governmental environmental organization Greenpeace was to encourage everyone to stop the consumption of unnecessary plastics in Chile. The targets of the project were Chilean citizens.
Reasoning: Greenpeace has a powerful voice that has set the tone for this campaign. From the beginning, we knew we wanted to create a stunning visual campaign that could effectively reflect what plastic pollution is doing to nature. From a different perspective, “The Nature of Plastic” exposes a clear message: Plastic is everywhere. The most important thing is that every print ad has a QR code so viewers can take action immediately. ....

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Cheil Calls for Behavioural Change by Reimagining Iconic Chile Locations in Plastic Bags

Cheil Calls for Behavioural Change by Reimagining Iconic Chile Locations in Plastic Bags
lbbonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from lbbonline.com Daily Mail and Mail on Sunday newspapers.

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