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Seaoil uses location-based DOOH campaign to target motorists

Seaoil, a fuel company from the Philippines, used real-time data to play location-aware messages informing motorists of the closest Seaoil gas station in a digital-out-of-home (DOOH) ad campaign, according to a company press release. The directional campaign was executed by…

Lazada sellers, get ready for Mega Sale Days through free eCommerce conferences

Lazada presents MegaCon, a free 2-day seller conference happening on October 27 and 28, 2021, which aims to teach online sellers effective eCommerce and digital marketing strategies to drive success during the biggest year-end online sales, 11.11 and 12.12.

Digital technology key to driving PHL recovery

PHL digital economy in focus at BusinessWorld forum

PHL digital economy in focus at BusinessWorld forum BusinessWorld 5/9/2021 © Provided by BusinessWorld FERNANDO ZOBEL DE AYALA, president and chief executive officer of Ayala Corp., will be the keynote speaker at the BusinessWorld Virtual Economic Forum on May 26. COMPANY HANDOUT © Provided by BusinessWorld FERNANDO ZOBEL DE AYALA, president and chief executive officer of Ayala Corp., will be the keynote speaker at the BusinessWorld Virtual Economic Forum on May 26. COMPANY HANDOUT TOP BUSINESS LEADERS, government officials and experts will come together at this month’s BusinessWorld Virtual Economic Forum to discuss how the pandemic has accelerated digital transformation and what steps are needed to support the Philippines’ full transition into a “digital economy.”

David & Golyat gets giant win at Marketing Interactive PR Awards 2021

David & Golyat team David & Golyat, a fledgling digital consultancy from the Philippines, bagged the bronze award at the recently concluded Marketing Interactive PR Awards for their entry, “#OneGlobeVSCovid” in the Best Crisis Management Strategy category. Close to 500 entrants from big and established PR agencies all across Asia vied for several awards in different categories. So, it was no small feat for a fairly young digital consultancy firm to receive this award amidst the formidable competition and it being their first time entering any award show. The #OneGlobeVSCovid strategy involved a massive undertaking of bringing together all facets of Globe’s businesses to arm medical front liners and the public in the fight against COVID-19.