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Apple s Tim Cook claims your online life is being surveilled as he defends major iPhone update that will require users to give permission for their data to be used for personalized ads in latest round of battle with Facebook over privacy The Apple CEO defended an update to the iPhone which will make it more difficult for companies to run targeted commercials on phones and iPads Apps will need to get express permission from users to be served targeted ads It will shrink apps advertising audience size and could shrink their profits Cook said he wants to supply the tools so people can make their own decisions about what data to share ....