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Cheat Sheet: Why Advertisers Need to Know about the 'Fourth Amendment Is Not For Sale Act'


April 21, 2021
A bipartisan group of U.S. legislators have introduced a bill that aims to close legal loopholes in federal law permitting data brokers and other firms to sell people’s personal information including mobile location data and other information gathered and used for advertising to the government and law enforcement without a court order. 
Here’s what the bipartisan Fourth Amendment Is Not For Sale Act, sponsored by Oregon Democratic Sen. Ron Wyden, would do if passed into law:
The bill would stop law enforcement and intelligence agencies from obtaining data on people in the U.S. and about Americans overseas through purchase, service fees or other value exchange, ....

United States , New Jersey , Dave Grimaldi , Mike Lee , Cory Booker , Rand Paul , Sherrod Brown , Elizabeth Warren , Bernie Sanders , Marketing Association , Interactive Advertising Bureau , Electronic Frontier Foundation , Index Exchange , Network Advertising Initiative , American Civil Liberties Union , Federal Trade Commission , Mobile Marketing Association , ஒன்றுபட்டது மாநிலங்களில் , புதியது ஜெர்சி , டேவ் க்ரீமல்தி , மைக் லீ , கோரி புக்கர் , ரேண்ட் பால் , ஷெரோட் பழுப்பு , எலிசபெத் வாரன் , பெர்னி சாண்டர்ஸ் ,

IAB Adds Veteran Marketer Carryl Pierre-Drews to Leadership Team and Bolsters Public Policy with the Addition of Jeff Murray


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NEW YORK, Feb. 24, 2021 /PRNewswire/  Interactive Advertising Bureau (IAB) announced today that Carryl Pierre-Drews has been named Senior Vice President of Marketing and Communications and Jeff Murray has joined as Vice President for Public Policy. Pierre-Drews will report directly to IAB s CEO David Cohen and Murray will report to Dave Grimaldi, Executive Vice President, Public Policy.
At IAB, Carryl will bring her passion for data-driven storytelling that connects brands with audiences, said Cohen. She has a track record of infusing innovation into the marketing function and building and managing exceptional teams, and I look forward to working with her as we bring new products, data, and thought leadership to our membership and the industry writ large. ....

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Maryland Passed A Tax On Digital Advertising. What Happens Next?


Dan Jaffe, group EVP of government relations, Association of National Advertisers
It’s possible that this development will give further impetus to Montana, Connecticut, New York, Nebraska, Oregon and Indiana that also have similar taxes pending – and that would be highly unfortunate as the law clearly violates the Permanent Internet Tax Fairness Act that bars discriminatory taxes on digital media. It also almost certainly violates the Dormant Commerce Clause and therefore is unconstitutional.
This law will clearly fall heavily on businesses already struggling to survive due to the pandemic.  This law also will force businesses and the state to expend substantial sums to fight this issue out in the courts. Those costs mean it will provide no benefit to the Maryland education system for which it was supposed to supply needed funding. ....

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Apple CEO Tim Cook says targeted Facebook ads are 'manipulating' people as he defends privacy update


Apple s Tim Cook claims your online life is being surveilled as he defends major iPhone update that will require users to give permission for their data to be used for personalized ads in latest round of battle with Facebook over privacy
The Apple CEO defended an update to the iPhone which will make it more difficult for companies to run targeted commercials on phones and iPads 
Apps will need to get express permission from users to be served targeted ads 
It will shrink apps advertising audience size and could shrink their profits 
Cook said he wants to supply the tools so people can make their own decisions about what data to share ....

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