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For The Drum’s deep dive into data, The New Data & Privacy Playbook, Joel Coppersmith of agency Assembly argues that a renaissance in ethnography and neuroscience is here (briefly, before the robots master them, too). ....
Consumer electronics, fashion, luxury goods, and advertising businesses are particularly susceptible to leaks of images and video of new products. Just how big is the problem, and what can be done about it? ....
The data game is all about understanding audiences more deeply. For The Drum’s deep dive, the New Data & Privacy Playbook, Natacha Zouein of Artefact looks at two techniques: propensity modeling and audience engines. ....
Exclusive insights from iResearch for The Drum’s latest Deep Dive, The New Data & Privacy Playbook, find that global brand marketing leaders are generally confident in their ability to navigate cookie deprecation and generate revenue in the face of privacy disruption. Media experts, however, posit that they may be overselling themselves. ....
As part of The Drum’s latest Deep Dive, The New Data & Privacy Playbook, Emodo’s Kelly Anderson looks at how the boom of AI is presenting new privacy conundrums for the advertising industry. ....