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The Drum | Breaking Down Data Barriers: The Case For Clean Room Interoperability

As part of The Drum’s latest Deep Dive, The New Data & Privacy Playbook, LiveRamp’s Christine Grammier argues that expanding data collaboration in a privacy-safe way can help the industry unlock more comprehensive and accurate measurements of advertising effectiveness. ....

Interactive Advertising Bureau , Ata Amp Privacy , Data Protection , Data And Privacy , Future Of Media , Edia Planning And Buying , Data Deep Dive ,

The Drum | How Can Paid Social Prevail In The Face Of Data Restrictions?

As paid media marketers are faced with new data restrictions, how can they maintain effectiveness across paid social? For our data deep dive, The New Data & Privacy Playbook, Chris Robinson of Goat Agency investigates. ....

Google Analytics , Triple Whale , Data Amp Privacy , Data Deep Dive , Social Media ,

The Drum | Should Data Marketers Be Shifting From Targeting To Suppression?

Suppression is “the forgotten more sensible sibling of audience targeting,” writes Nick Graham of agency Kepler for The Drum’s data deep dive, The New Data & Privacy Playbook. Here, he heralds a paradigm shift back toward suppression. ....

Customer Data Platforms , Personally Identifiable Information , Audience Targeting , Contextual Targeting , Audience Insight , Data Deep Dive , Ata Amp Privacy ,

The Drum | Your Data Strategy Can Be A Community-building Strategy – Here's How

For The Drum’s deep dive, The New Data & Privacy Playbook, Allie Webb of agency Coegi explores the opportunity for trust-building of a data strategy built around community building and value exchange. ....

United States , Technology Vision , Vision Report , Eye Promise , Julian De Freitas , Customer Experience , Data Deep Dive , Ata Amp Privacy ,