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The Drum | Advertising Science: Applying The Scientific Method To Create Data-driven Campaigns

How to measure campaign effectiveness? First know how to test and learn your marketing campaigns to ensure they're successful. Here's how. ....

Dua Lipa , Creativ Strategies , Open Mic , Data Deep Dive , Performance Marketing , Ata Amp Privacy ,

The Drum | Love Is Blind, But What About Trust? 3 Lessons On Data And Transparency

Healthy relationships are built on honesty and trust. The same goes for relationships with customers, writes Savannah Hanson of Amplify for The Drum’s deep dive into data, The New Data & Privacy Playbook. ....

Customer Relationship Management , Data Deep Dive , Brand Safety , Ata Amp Privacy ,

The Drum | Why Contextual AI Is The Dash Of Spice Advertisers Need To Thrive In A Cookieless World

As part of The Drum’s Data & Privacy Deep Dive, we explore how brands and agencies can overcome challenges of audience identification, targeting and optimization by embracing contextual AI to drive performance in a cookieless world. ....

United Kingdom , Terri Westgate , Raina Roberts , Lindsay Romanelli , Midlands Railway , Page Context , East Midlands Railway , Dynamic Retargeting , Grove Nurseries , Reflect Digital , Rob Bridgens , Pit Viper , Contextual Ai , Ata Amp Privacy , Data Deep Dive , Brand Safety , Rand Strategy ,

The Drum | Advertiser Distrust In Platforms' Data Is Increasing Marketplace Competition

Trust between advertisers and platforms is predicated on accuracy and honesty. With numerous examples of that trust being breached, to what extent does that trust still exist? We take a look as part of The Drum’s latest Deep Dive, The New Data & Privacy Playbook. ....

United Kingdom , Cambridge Analytica , Birk Cooper , Carrie Timms , Jon Kagan , Richard Chapman , World Federation Of Advertisers , World Federation , Ogilvy United , Data Amp Privacy , Data Deep Dive , Edia Planning And Buying , Social Media ,

The Drum | How Synthetic Data Could Mitigate Privacy And Bias Issues For Marketers Using AI

As part of The Drum’s latest Deep Dive, The New Data & Privacy Playbook, we look at how data is the lifeblood of both ML and ad targeting. But datasets often contain pernicious biases, and the privacy landscape presents challenges for industries and businesses that handle sensitive information. Here’s how synthetic data can help. ....

New York , United States , Henry Ajder , Prakash Srivastava , Alys Woodward , New York City , Project Synderella , Enerative Ai , Ata Amp Privacy , Data Protection , Data And Privacy , Digital Transformation , Data Deep Dive ,