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From controlled messaging to transparent strategies - Why authenticity is crucial for PR

Amid the rapid transition to Digital and the emerging technologies such as Artificial Intelligence, Augmented Reality, Machine Language, human touch continues to retain a great degree of meaningful connections and bring in authenticity in brand commu ....

India General , Priya Patankar , Geetu Batra , Pr Communications , Marketing Communications At Deloitte India , Forestry Initiative , Ds Group , Head Of Communications At Phonepe , Hindustan Unilever Limited Project Shakti , Hindustan Unilever Limited , Edelman Trust Barometer , Artificial Intelligence , Augmented Reality , Machine Language , Dash Nanda , Trust Barometer , Associate Director , Marketing Communications , Deloitte India , Cheil India , Sebamed India , Ingredient Disclosure , Safety Screw , Project Shakti ,

Untangling the Web: Measuring PR's Impact in the Marketing Mix

Untangling the Web: Measuring PR's Impact in the Marketing Mix
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

Siddhartha Mukherjee , Corporate Communications , Market Research , Ds Group , Public Relations , Dash Nanda , Urchin Tracking Module , Sumathi Chari , Senior Partner , Brand Balance , Exploring Vital Metrics , Jyotsna Dash , Tarunjeet Rattan , Managing Partner ,

Data-driven approach to PR metrics: Understanding the new dynamics in AI era

Data-driven approach to PR metrics: Understanding the new dynamics in AI era
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

Siddhartha Mukherjee , Anup Sharma , International Association Of Measurement Evaluation Communication , Ds Group , Pr Industries , Pr Strategic Communications Consultant , Corporate Communications , Artificial Intelligence , Jyotsna Dash Nanda , Media Impact Score , Relevance Index , Rank Index , Public Relations , Sumathi Chari , Senior Partner , Brand Balance , International Association , Tarunjeet Rattan , Managing Partner , Chief Financial Officers , Chief Marketing Officers , Dash Nanda ,

Why it is tough to bring in standardization in traditional PR metrics?

Why it is tough to bring in standardization in traditional PR metrics?
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

Siddhartha Mukherjee , Anup Sharma , Ds Group , Corporate Communications , Pr Strategic Communications Consultant , Muck Rack , Tarunjeet Rattan , Managing Partner , Sumathi Chari , Brand Balance , Dash Nanda , Value Equivalency ,

Driving ROI in PR with data analytics: Experts share strategies to up the A game

Driving ROI in PR with data analytics: Experts share strategies to up the A game ....

Ajey Maharaj , Tanmana Rath , Aakanksha Jain , Campaign Efficiency , Corporate Communications , Public Relations Corporate Communications , Ds Group , Head Of Corporate Communications , Campaign Measurement Improvement , Dharampal Satyapal Group Ds , Marketing Communications , Fortis Healthcare Ltd , Mou Chakravorty , Associate Director , Jyotsna Dash Nanda , Dharampal Satyapal Group , Public Relations , Lead Communications , Stakeholder Management , Decision Making , Crisis Management , Driven Decisions , Dash Nanda ,